So it’s that time of year
again…when the farmer’s markets are beginning to be full of fresh, local fruits
and vegetables like squash, zucchini, strawberries, and watermelon. It is also the time our neighbors start
putting their produce out in a wagon at the end of the driveway for us to
exchange for a few dollars in a can. That’s right…the good ol’ honor system is
back!
Although the trusting business
model certainly isn’t crime-proof, honor boxes remain a point of pride and
practicality for many small farmers who would prefer to spend their time
tending the crops than manning a roadside cart.
And truthfully, most customers end
up leaving more money than they actually owe.
It’s a win-win situation because the farmer makes a larger profit and
the customers leave feeling good about themselves.
In the agriculture industry,
trust is extremely important. As
farmers, your consumers trust that the food you have produced is of high
quality and safe. So, why not trust your
customers to do the right thing and bring back the good ol’ honor system?
So tell us – what are your
thoughts or experiences with the honor system?
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